6 Must-Have Qualities in a Beauty Copywriter

At any given moment, a colossal amount of people are feverishly searching for quality writers in a sea of mediocrity. The reality is that it's hard to find skilled writers. And it's even harder to find beauty writers who know the industry and have the skills to take your beauty business to the next level. If you want to find a good freelance beauty copywriter, the first step is to learn the qualities that make one great. As a professional beauty writer and writing agency owner, I have the expertise to help you out. In this article, I'll share 6 must-have qualities of a good beauty copywriter. Let's get right into it!

1. Knockout Writing Skills

This may seem like a no-brainer, but I have to say it; your beauty writer should have good writing skills. No matter how knowledgeable a salon owner or beautician is, if they don't know how to write, they may not be able to cover any topic effectively. So, if you need well-written beauty content, we urge you to pass on beauty experts who don't have actual writing chops.

The Content Should Be Concise

The average internet surfer has an attention span of just 8.25 seconds, so you need a writer who can convey the important stuff quickly and leave out anything that's irrelevant. Rambling on and on about something the reader doesn't care about is a quick way to drive visitors away from your website or page, tanking your marketing success.

Good Grammar Should Be Non-negotiable

Your ideal beauty writer should have a handle on basic grammar and punctuation. Why? Because trying to read through error-laden content is a challenge most would rather avoid. So, take a close look at your candidates' writing samples to determine whether they can write clean content, free of glaring grammar and punctuation errors.

The Content Should Be Interesting

Boring videos never get love on the internet, and the same goes for lackluster written content (blogs, articles, social media posts, etc.). Ensure that your writer has a unique angle to convey or the ability to breathe life into run-of-the-mill topics.

2. Extensive Experience in the Beauty Industry

A writer without experience in the beauty industry has no business writing beauty content for your business. There are industry-specific terms, sales tactics, and other nuances in beauty writing that general writers are unaware of.

Freelance beauty writers with several years of experience under their belt can write with a level of credibility and authority that others can't. You need the expertise of a professional if you want to position your brand as a leader in the industry.

3. Innovative Ideas and Creativity

Very few things in the beauty space are 100% new - beauty and fashion trends are cyclical. So, the majority of beauty topics have been covered countless times. For that reason, it's imperative to hire a beauty content writer who can inject new and fresh ideas into the content they write for you.

4. The Ability to Adapt to Your Brand

How your brand communicates is key to the success of your brand. Your business's voice and message should shine through on your blog, social media, press releases, product descriptions, and more. The right beauty copywriter will know exactly how to capture your business's unique essence and showcase it in a positive light.

In an ideal scenario, your brand will dominate on various platforms, and the right writer can make that happen. They can write:

• Short and snappy social media posts that influence followers to take action.

• Informative, thought-provoking longer-form content to attract and retain website visitors.

• Concise and captivating press releases to keep the public informed on what's going on with your business.

A great beauty writer will be able to wear all of these hats.

5. Working Knowledge of Search Engine Optimization

Even if a writer crafts the most well-written article out there on a given topic, it's meaningless if no one sees it. With thousands of beauty companies and millions of blogs out there, reaching your target audience is an uphill battle. But if you choose a beauty writer who has experience in search engine optimization (SEO), your business's chances of being discovered on search engines like Google and Bing increase drastically.

SEO refers to techniques, rules, and strategies people can leverage to improve content visibility. A beauty writer who specializes in writing SEO-friendly content may:

• Conduct keyword and competitor research

• Select target SEO keywords

• Include a meta description and an optimized page title

• Incorporate internal/external links

• Write alt tags for images

6. Soft Skills

In addition to the hard skills mentioned above, a good freelance beauty writer will possess the soft skills necessary to make your project or working relationship successful. Here are some of the most important ones:

• Timeliness

• Reliability

• A professional demeanor

• Integrity

The Right Beauty Content Writer Is Out There

It can be hard to find the right beauty writer if you don't know what to look for. But I hope that this article has given you the information you need to weed out unqualified writers and discover capable professionals with the skills and expertise your brand needs to thrive.

Hire a Quality Beauty Copywriter Today!

Did I mention that I'm a pro beauty writer and SEO specialist with 10+ years of experience in the beauty industry? #shamelessplug.

If you're looking to outsource your brand's writing functions (blogs, product descriptions, social media posts, etc.), I just might be your girl!

I'm just a message away :)

-Andrea Reyes, Pro Beauty Writer